Web Marketing Analytics

Analysis is the term that is very significant in the business world & it becomes more crucial in the context of on-line marketing. Web Analytics present a detailed study of click-streams, customer segmentation and behavior for a website, which is referred to refine visitor experience and improve your conversion goals. It tracks, collects, measures, reports and analyzes the quantifiable Internet data and helps testing a website's optimization and marketing initiatives. It simplifies the process to calibrate a website and campaign performance to boost your return on investment (ROI).

We at Unicode Systems take data analysis seriously. We put in place various web analytics like Google Analytics etc in addition to variety of other measuring and reporting software tools. We set the quantitative goals for your SEO campaign and measure it to gauge the effectiveness. Unlike most, we not only provide you with massive, quantitative and statistical reports, but also help you "slice-and-dice" the obtained data at the granular level so that you can answer vital questions regarding your visitors' behavior. It can be of following types:-

• Traffic Based Analytics
• Conversion Based Analytics

• Track where your visitors are coming from.
• Help you monitor your visitors' traffic patterns and render informative data on who is visiting, from where, and for how long.
• Help you analyze the inbound and outbound traffic on your website and provide insights into the performance of your website with traffic based Analytics.
• Identify site pages that are highly utilized, and attempt to craft that content for maximum impact accordingly, by making best use of these tools.
• Provide reports on areas of the site that are confusing or hard to understand & letting you gain proper insight to craft your site as per your customers' needs.
• Assist you in all that you aim more than just getting traffic

Our experts employ the highly advanced reporting tools such as Urchin and Google Analytics and help you identify the funnels that are resulting in sales along with areas of your site that drive better conversion rates. Infusing the ability to test and analyze your results, we help you understand personal customer behavior, website optimization extent, and campaign performance. Based on these results, our experts help you intelligently tweak your online marketing initiatives.

• Proper monitoring and tracking your visitors and users
• Easy to measure key performance indicators ( KPI)
• Insight into ways to improve your website optimization efforts.
• Formulating a sales and e-marketing plan efficiently.
• Optimized conversion through click-path tracking, and navigation and content adjustment.
• Identifying your online revenue-enhancing opportunities.

Unicode Systems can make the Analysis of your business market not only easy but also comparable with your competitors & thus analyze the success of your business as a whole & to assist you in making effective strategies for the business growth. So just give us a call & get the most appropriate analytics solutions.